{"id":1743,"date":"2026-04-30T10:30:01","date_gmt":"2026-04-30T07:30:01","guid":{"rendered":"https:\/\/www.citydigital.fi\/city-40-vuotta-mediaikoni-uudistuu-ja-kasvaa\/"},"modified":"2026-10-01T13:06:09","modified_gmt":"2026-10-01T10:06:09","slug":"city-turns-40-a-media-icon-reinvents-itself-and-grows","status":"publish","type":"post","link":"https:\/\/www.citydigital.fi\/en\/city-turns-40-a-media-icon-reinvents-itself-and-grows\/","title":{"rendered":"City Turns 40: A Media Icon Reinvents Itself and Grows"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">May Day 2026 marks a special milestone in the story of City Digital Group: exactly 40 years have passed since the first issue of City magazine was published. Founded in 1986, City has spent four decades capturing and interpreting Finnish urban culture, restaurant trends and entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For City, the 40th anniversary is not only a historic milestone, but also an opportunity to strengthen its new strategic direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Bold Renewal Delivers Results<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">City Digital Group aims to develop services and content that resonate with audiences today.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In autumn 2025, City underwent a major editorial renewal, shifting its focus towards content that is more entertaining, outspoken and designed to spark conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As expected, the new direction generated discussion. Some readers felt that the change challenged the magazine\u2019s traditional legacy. For City Digital, however, it represents a return to the brand\u2019s roots: City has always been about going against the grain, breaking taboos and provoking reactions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the renewal, City\u2019s audience has grown significantly, demonstrating strong demand for entertaining and outspoken digital content.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u201cT\u00e4t\u00e4 et odottanut\u201d \u2013 City Enters a New Decade<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To celebrate its 40th anniversary, City unveiled a new slogan: <strong>\u201cT\u00e4t\u00e4 et odottanut\u201d \u2013 \u201cYou Didn\u2019t See This Coming.\u201d<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The slogan captures the brand\u2019s promise to remain a bold, outspoken and surprising voice in the Finnish media landscape.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At 40, City has no intention of quieting down. Quite the opposite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The brand is now building its next chapter in Finnish media, combining four decades of history with today\u2019s digital culture, communities and entertainment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><strong>Explore City\u2019s anniversary year and strategic direction in more detail:<\/strong><\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-red-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/www.city.fi\/city-40v\/\"><strong>Read City\u2019s manifesto<\/strong> (in Finnish)<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The 2026 anniversary year marks not only a historic milestone for City, but also the strengthening of its new strategic direction.<\/p>\n","protected":false},"author":4,"featured_media":1556,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-1743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - 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