City Digital is restructuring its operations, bringing its media brands, advertising network and commercial activities into a more closely integrated organisation. Teemu Puurunen will take the lead of City Digital’s media business. As part of the change, the separate CEO role at Improve Media will be discontinued, and Tuomas Suihkonen, who has led the company for many years, will leave his position.
City Digital’s media portfolio includes well-known Finnish media brands such as Suomi24 and City. The advertising network operated by Improve Media, part of City Digital Group, brings together the Group’s own media brands as well as numerous websites and mobile applications. Closer collaboration will allow Improve Media’s network to benefit more extensively from the expertise and insights gained from developing the Group’s own media properties, while strengthening Improve Media’s ability to serve both publishers and advertisers.
Puurunen has previously served as Managing Director of City Digital subsidiary Online Technology Group and is already well acquainted with City Digital’s business.
“We want to build a more unified media operation and make better use of the expertise found across our different companies. We have great brands, strong expertise and plenty of opportunities to develop what we do together,” says Teemu Puurunen.
The change also marks the end of a significant chapter in Improve Media’s history. Tuomas Suihkonen has played a key role in building the company, driving its growth and developing its partnerships from the very beginning. In addition to his work at Improve Media, Suihkonen has also been instrumental in building City Digital Group and shaping its company culture.
“Over the years, Tuomas has made an enormous contribution to Improve Media and the entire Group. His impact can be seen not only in the business itself, but also in the networks and culture around which Improve Media has been built. I want to warmly thank Tuomas for everything he has done for the company,” says Ville Heinonen, CEO of City Digital.
“I’ve had the privilege of being involved in building Improve Media from its very earliest days, and above all, I’m proud of what we have achieved together. Along the way, I’ve had the opportunity to work with wonderful people, clients and partners, and we’ve shared an incredible number of experiences. I want to thank everyone for these years, and I look forward with interest to seeing what the future holds,” says Tuomas Suihkonen.