May Day 2026 marks a special milestone in the story of City Digital Group: exactly 40 years have passed since the first issue of City magazine was published. Founded in 1986, City has spent four decades capturing and interpreting Finnish urban culture, restaurant trends and entertainment.
For City, the 40th anniversary is not only a historic milestone, but also an opportunity to strengthen its new strategic direction.
Bold Renewal Delivers Results
City Digital Group aims to develop services and content that resonate with audiences today.
In autumn 2025, City underwent a major editorial renewal, shifting its focus towards content that is more entertaining, outspoken and designed to spark conversation.
As expected, the new direction generated discussion. Some readers felt that the change challenged the magazine’s traditional legacy. For City Digital, however, it represents a return to the brand’s roots: City has always been about going against the grain, breaking taboos and provoking reactions.
Since the renewal, City’s audience has grown significantly, demonstrating strong demand for entertaining and outspoken digital content.
“Tätä et odottanut” – City Enters a New Decade
To celebrate its 40th anniversary, City unveiled a new slogan: “Tätä et odottanut” – “You Didn’t See This Coming.”
The slogan captures the brand’s promise to remain a bold, outspoken and surprising voice in the Finnish media landscape.
At 40, City has no intention of quieting down. Quite the opposite.
The brand is now building its next chapter in Finnish media, combining four decades of history with today’s digital culture, communities and entertainment.
Explore City’s anniversary year and strategic direction in more detail: